Tajin is a Mexican restaurant tucked in the middle of the Financial District in New York City. They needed a logo and website to establish an online presence and continue their success on a virtual front.
The Tajin logo uses a simplified illustration of the Tajin pyramid as its focal point. It replaces the letter “A” to be used as a seamless design across all their menus and print material. The bold brand icon also serves as a standalone piece on employee apparel, swag, and social media.
Earthy tones were the requirement for the Tajin logo. A color palette that would embody the ancient ruins.
Increase Social Following
Increase in Online Orders