Prior to this rebrand, Receptiv was known as Mediabrix. They were heavily involved in delivering mobile ads in gaming apps. Looking for a fresh and modern look, Receptiv was looking to establish itself as a more versatile solution in the mobile ad space.
Provider of mobile video advertising platform
designed to increase advertising performance.
Before the rebrand, Mediabrix had a more playful font choice that fit with the majority of its business which was gaming apps.
The font has a more modern and neutral approach. The brand icon is a combination of an abstract ‘R’ and a play button to include it’s core business of mobile video advertising.
Colors & Material