Ogury won the 2020 DMN Awards for best Healthcare Campaign while working with the American Lung Association (ALA) and Ad Council. This was a product of working on both the creatives for the ad experience and the video submission above.
A quick look into the campaign:
- Lung cancer is the number one cancer killer of men and women. Doctors say that it’s one of the most frustrating diagnoses they can make because they usually don’t detect it until its late stage; primarily after people already feel symptoms. Now, through a groundbreaking, low-dose CT scan, there is a way to find lung cancer in earlier stages, when people are more likely to survive.
- The ALA and Ad Council partnered with Ogury to identify and inform target audiences of this new scan. The team developed an interactive “Saved By The Scan” campaign to increase engagement.
- You can find the online quiz here: www.savedbythescan.org.